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Fans can get in on the action with their own bracket picks as nail artists go head-to-head on social media.
March 1, 2019
By: Christine Esposito
OPI has created its first ever bracket style competitive nail art tournament: #OPIManiMadness. It kicks off on March 12, 2019 when 16 top nail artists throughout North America will go head to head on @OPI and @OPI_Professional Instagram accounts to create the best competition-worthy nail looks in four, single-elimination rounds. One winner will take the title as the 2019 #OPIManiMadness All-Star Nail Champion. OPI wants fans to create their very own custom #OPIManiMadness brackets before tipoff on at opi.com/blog., and participants can submit their picks. The most accurate bracket predictions will win a grand prize chosen on April 2, 2019, comprised of two tickets to an NBA basketball game and $100 in salon nail services. Each week, OPI fans will have the opportunity to cast their vote for the best nail art looks through special polling on @OPI and @OPI_Professional Instagram Stories to determine the winner that advances to the next round. The final #OPIManiMadness All-Star Nail Champion and the winning nail art look will be selected on April 2, 2019 and shared on @OPI and @OPI_Professional Instagram’s. The final nail art champion will win tickets for two to Minneapolis, Minnesota to see the NCAA March Madness Championship game.
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